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Pan Pacific introduces new B2B and B2C loyalty programs

A view of the Pan Pacific Hotel, Marina Square in Singapore.

Two new loyalty programs – one designed for corporate bookers and one for leisure guests – have been launched by Pan Pacific Hotels Group (PPHG) for its Pan Pacific and PARKROYAL hotel brands across Australia and Asia.

Both are loaded with perks and benefits, many of which have been tailored based on feedback of customers, booking agents and guests.

For the B2B market, membership of the Pan Pacific Connections program is open to businesses, corporate bookers and individuals, with points awarded for every stay and meeting booked. A dedicated digital platform has been developed for this program, offering members a dashboard on which they can see their points and redeem them for hotel stays, dining, wellness experience and shopping products. The platform also allows them to book hotel rooms and meeting spaces utilising agreed corporate rates.

For guests directly, the Pan Pacific DISCOVERY program has been reinvented with a suite of useful benefits including exclusive rates for members, free upgrades where available to higher room categories and late check-out until 3pm where available. This program has been extended beyond both the Pan Pacific and PARKROYAL hotel brands and is now also available to residents of Pan Pacific Serviced Suites with perks including branded toiletries and FOC laundry services.

“Aligned with our aspirations of sincerity in service, we developed these loyalty programmes from inside out by first looking at the rewards and benefits which are most meaningful to our customers across both B2B and B2C segments. Through Pan Pacific Connections and Pan Pacific DISCOVERY, we hope to generate more brand love and loyalty to our hotels,” Pan Pacific Hotel Group Chief Sales & Marketing Officer Cinn Tan said.

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