AccorHotels has signed a deal with Elanor Investors Group to re-brand the Parklands Resort and Conference Centre in Mudgee under the Mercure brand.
The hotel will undergo a refurbishment to bring it in-line with brand standards, with the property to rebrand as Mercure Mudgee in 2018.
Renowned for its conferencing facilities, Parklands Resort and Conference Centre has the capacity to host up to 1,200 people across five event spaces and features 68-rooms, a restaurant and bar, fitness centre, indoor pool and tennis courts.
AccorHotels Chief Operating Officer – Pacific, Simon McGrath, said: “We are thrilled to add to our network of hotels in regional Australia and welcome the addition of Parklands Resort and Conference Centre to our network.
“Our move into the popular regional NSW town of Mudgee is backed by the growth of tourism in the area thanks to the many wineries and boutique providores that have really helped to put Mudgee on the map.
“The Mercure brand has a strong history in Australia, particularly in regional town centres, and Mercure Mudgee will deliver an internationally recognised, midscale hotel offering which will help drive tourism to the area.
“We are delighted to be working again with owners, Elanor Investors Group, and we look forward to working with the local community and welcoming guests to the hotel,” he said.
The resort joins AccorHotels’ growing network of regional New South Wales properties including Mercure Orange, ibis Styles Orange, ibis Styles Tamworth and Mercure Tamworth.