Carlson Rezidor’s Radisson Blu brand, with nearly 300 hotels in operation in 69 countries and territories, has revealed a new ‘LOVE BLU, BE PINK!’ campaign where one room in each participating hotel across the globe will turn pink for the month of October to support cancer research.

The pink Business Class guest room at each hotel will feature pink décor and other special pink amenities. A portion of the proceeds from the sale of the pink rooms will benefit charities that support breast cancer research and awareness.

“Radisson Blu is pleased to announce its support in the fight against breast cancer,” said Rose Anderson, vice president, global branding, Radisson Blu.

“In partnership with our guests, we look forward to raising funds for breast cancer research and awareness.”

Beginning today, pink Business Class rooms are available for booking for stays from October 1, 2016 through October 31, 2016 at participating Radisson Blu hotels worldwide. Hotels across the globe will support organizations that are committed to breast cancer research as well as awareness.

For a list of organizations that will benefit from the ‘LOVE BLU, BE PINK’ proceeds, visit RadissonBlu.com/bepink.

James Wilkinson

Editor-In-Chief, Hotel Management