Mantra Group has launched the world’s first Pokemon Go-friendly hotels in Sydney and Melbourne, encouraging fans to ‘Pokestop By Our Bar’ with free Pokemon Go Lures to increase their chances of catching one of the virtual pocket monsters.
Gamers can Pokestop by Mantra 2 Bond Street in Sydney from 3pm every Friday during July to receive a free bowl of fries with any drink purchase.
Melburnian Pokemon Go catchers can also cash in on happy hour drinks at Mantra on Little Bourke, Melbourne from 3pm every Friday during July.
Since Pokemon Go – a game based on augmented reality where players use their smartphone camera to walk around the street finding and catching Pokemon –launched just one week ago, it already has more daily active users than Twitter and, according to Similarweb, one in five Australian Android users have the game installed on their device.
Mantra Group Executive Director Marketing and Digital, Matt Granfield, said the free Pokemon Go Lures will encourage the spawning of valuable in-game creatures at two of the Group’s tech savvy city properties.
“Our mantra is ‘knowing what matters’ to people, and it’s pretty clear from the popularity of the game that playing Pokemon Go matters to millions of people all over the globe,” Matt said.
“We’re always keen to find new and innovative ways of making our hotels great places to stay, so helping our guests catch a few extra Pokemon during their stay was a no-brainer.”