South Beach Singapore night

Marriott International and South Beach Consortium (a joint venture between City Developments Limited (CDL) and IOI Properties Group) have announced that The South Beach hotel, a 634-room luxury property designed by the renowned Philippe Starck, located on Beach Road and adjacent to Suntec Singapore Convention and Exhibition Centre, will become JW Marriott Hotel Singapore South Beach.

In addition, Ian Schrager, together with Marriott and Granmil Holdings (a joint venture by Hong Leong Holdings, CDL and Lea Investments) also announced the introduction of The Singapore Edition, the first to the city.

The 8-storey boutique hotel, with 190 rooms and designed by Ian Schrager, will be located on the former Boulevard Hotel site on Orchard Boulevard and Cuscaden Road.

“Singapore is one of the most important business and travel hubs in Asia Pacific and the world,” said Craig S. Smith, Asia Pacific President and Managing Director of Marriott International.

“We are very excited to enhance our luxury hotel portfolio and bring more options to this vibrant city.

“We are also glad to have the perfect partners for these two unique hotel projects and to expand two of our most prestigious and distinctive brands, JW Marriott and Edition, to Singapore.”

The South Beach Singapore

The design of JW Marriott Hotel Singapore South Beach fuses contemporary architecture with restored heritage in a brilliant show of form and function. Enhanced with the intuitive service and enriching culinary offerings of the JW Marriott brand with 9 exciting food and beverage outlets – including a specialty restaurant featuring world renowned and award- winning Chef Akira Back. The property is set to become an iconic lifestyle destination in the heart of Singapore.

The majority of the hotel’s guestrooms and other facilities are located in the 45-storey tower of the South Beach integrated development, while the space within the low-rise, historical buildings will be converted to house the hotel’s additional restaurant and bar concepts.

Located in close proximity to the Marina Bay entertainment and business districts, JW Marriott Hotel Singapore South Beach will be a perfect option for corporate and leisure travelers alike.

“We have a vision and an established history of bringing creativity to Singapore’s hospitality market,” said Kwek Leng Beng, Executive Chairman of Hong Leong Group and CDL.

“With that in mind, we are thrilled to combine a design masterpiece like The South Beach hotel with Marriott’s global operational expertise, and join forces with them to introduce Edition, another world renowned design hotel brand to this city. We look forward to these two new exciting developments in Singapore that will cater to the discerning traveller.”

Ian Schrager
Ian Schrager. Photo by James Wilkinson/HM Magazine

Edition’s expansion in Asia continues with the first project in Singapore, due to open its 190 rooms to the public in 2019.

“The journey Marriott and I embarked on several years ago to shake up the sterile luxury hotel concept has been both exciting and illuminating,” Schrager said.

“I cannot wait to welcome the Singapore project to the expanding global presence of the Edition lifestyle brand and to work alongside Kwek Leng Beng,” he said.

Located in one of the chicest neighborhoods, the Edition will reinvigorate the hotel sector with its luxury-lifestyle brand that combines the personal, intimate, individualized and unique hotel experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott International.

The Edition Singapore’s design and services will take into account Singapore’s embrace of the future, technology and arts and culture, and will be a place where travelers and locals alike will want to congregate, to celebrate and contemplate life.

The hotel will boast an enviable location in the famous Orchard district, right in the heart of the city, which offers an array of shopping and entertainment options, ranging from luxury malls to unique local finds.

James Wilkinson

Editor-In-Chief, Hotel Management