Following the launch of a new brand, BW signs largest deal in company’s 70-year history to include four new-build hotels in Thailand and the rebranding of 13 hotels in South Africa.
With the worldwide rollout of new logoed signs distinguishing its individual brands, along with the celebration of the company’s 70th birthday, 2016 is a monumental year for Best Western® Hotels & Resorts.
The hotel chain has signed a management agreement with real estate developer A.D. Houses Co. Ltd. for the opening of four Best Western Plus® hotels in top resort destinations across Thailand – three of which will be the largest properties in Best Western Hotels & Resorts’ international portfolio.
Totalling 4,150 keys, this agreement represents a significant milestone for Best Western as the brand continues its transformation across its 4,100 hotels worldwide.
Three of the new properties are located in Pattaya, marking the company’s entry into this thriving tourism market: the 500-room Best Western Plus AD Wongamart Pattaya, the 1,400-room Best Western Plus AD The Grand Jomtien Beach Pattaya and the 1,200-room Best Western Plus AD Bang Saray Lake and Resort. The fourth new-build Best Western Plus hotel is the 1,050-room Best Western Plus AD Hua Hin Lake and Resort.
A.D. Houses Co. Ltd. is a highly respected real estate company in Thailand and by aligning with them, Best Western now has the opportunity to further strengthen its presence in the fast-growing Thai tourism and hospitality sectors.
Further afield, in executing its dynamic development program in Africa, Best Western is expanding its portfolio from one to 14 properties in South Africa over the next 12 months. This relationship positions the chain for growth across the continent of Africa and also presents an opportunity for Orion Hotels’ guests to take advantage of a truly global loyalty program in Best Western Rewards®.
Phase one will see the addition of Velmoré Hotel Estate (Erasmia) and Hotel Promenade (Nelspruit) to the Best Western Plus® portfolio and the Magoebaskloof Hotel to Best Western. The rebranding of the three hotels is projected to be complete by July 2016. The remaining 10 hotels will rebrand by the end of Q1 2017. Each of the 13 hotels will adapt Best Western brand standards, but will operate under the management of Orion Hotels. The two companies plan to further expand throughout Africa as Orion Hotels continues to lease, manage or acquire new properties, which will also be branded with one of the Best Western Hotels & Resorts brands.
Best Western currently operates a portfolio of eight hotels and resorts in Thailand and has an existing presence throughout Africa including locations such as Nairobi, Dar Es Salaam and Lagos. In the development pipeline are hotels in Entebbe and two in Addis Ababa, to launch later this year.
Senior Marketing Manager
Best Western Australasia
02 8913 3300