In a move which will directly benefit both the Australian music community as well as die-hard music fans, ibis Hotels has announced an innovative campaign where guests can connect, discover and participate in a world of music following the brand’s partnership with Deezer, an international music streaming service.
Guests of ibis, ibis styles and ibis budget will have access to an exclusive microsite through the group’s partnership with Deezer, called ibis Play (www.ibisplay.com), which will grant guests access to regularly updated geo-localised gig guides, tastemaker curated playlists, reviews, music community news, artist interviews, photo galleries and exclusive ibis Hotels created content, while featuring some of Australia’s most talented live acts.
Adding to the excitement and to celebrate the ibis Hotels and Deezer partnership, reputable boutique wine producer and known supporters of the Australian music community, Cake Wines has joined the party with a series of out-of-the box ideas certain to cause a stir.
“Accor has worked incredibly hard to develop an offering that today’s young music fans will enjoy and find tangible value in, said Accor Australia’s Vice President of Marketing and Communications, Bridie Commerford.
“We understand that typically fans of live music travel far and wide for shows and festivals, and spending money on expensive accommodation is not a high priority.
“Our ibis hotels across Australia can now cleverly play the role of trip planner, enabler and host, while providing exclusive opportunities that no other hotel group can provide,” she said.
Dona Inthaxoum, head of label relations for Deezer in Asia and Oceania, said “This partnership with Ibis is truly representative of our vision for Australia – to make music as accessible as possible so that it becomes an integral part of the everyday lives of Australians. On top of our catalogue of over 35 million tracks, our worldwide network of music editors has specially curated content for the Ibis Play website – where guests at Ibis can enjoy finding old favourites and discovering new tunes in the comfort of their hotel.”
To celebrate the release of ibis Play and ibis Hotels partnership with Deezer and Cake Wines, ibis Hotels are offering stays starting from $109 per night, and giving each guest 15% off the room rate to spend at the bar with their Paint it Red package.