Wilsons Prom Lodge EDITED

A new development at Wilsons Prom, 150km from Melbourne in the Gippsland region of Victoria, is seeking investors.

Wilsons Prom is one of Australia’s iconic places, boasting some of the most pristine and breathtaking wilderness. From temperate rainforests and hidden beaches, to spectacular granite mountain tops and lush gullies, the Prom is teaming with exotic wildlife and offers endless experiences for those who love the great outdoors.

Despite the fact the Prom attracts over 400,000 visitors per year, accommodation has been limited to camping, caravans and huts, belying its status as the most popular National Park in Victoria.

The development of the Prom Wilderness Lodge is set to change this. Located at the entrance to the Prom, the Lodge will be the first ‘comfort in nature’ accommodation of its kind servicing the area.

A four-star sustainable eco-resort, the Prom Wilderness Lodge will initially feature forty luxury accommodation units, a fine restaurant and an impressive central lodge, offering a unique Prom experience for a range of travellers, from outdoor adventurers and nature tourists, to eco travellers, families and city professionals.

The flexible design also means the Lodge can be expanded in years to come.

Eco-architects, EME Designs, have designed the Prom Wilderness Lodge to optimise sustainability, comfort and scenery, creating a tranquil retreat nestled amongst 250 acres of indigenous forest and coastal wetlands, all in just two and a half hours drive from Melbourne.

“This exciting proposal will begin to address the real demand for quality overnight access to Victoria’s National Parks”, says Steve Hibbard, Chair of Destination Gippsland, the Regional Tourism Board.

“The Prom is arguably the most iconic of Victoria’s National Parks and a facility of this scale and quality will compliment both the Park on its doorstep and the many other highlights that the wider Gippsland region has to offer”.

Owner Tom Tootell, whose vision and dedication has guided the project, said: “The Prom Wilderness Lodge will create greater accessibility to this incredibly special area, meaning more people will be able to experience all that the Prom has to offer but in a way that is both environmentally sensitive and luxurious.

“Whether you seek some quiet time enjoying the best nature has to offer, or are after more high energy activities such as hiking, surfing or kayaking, the Prom Wilderness Lodge will become a haven for generations of tourists wanting to explore this unique part of the world.”

The opportunity now exists for potential investors and hospitality operators to capitalise on this rare and significant development. With all the hard work done in the form of planning and design, and no competition due to the unavailability of other land for hospitality-tourism in this iconic area, the fundamentals are in place to sustain a successful and lucrative business venture.

This opportunity also coincides with the rapid growth of the wilderness tourism sector (in-bound and domestic) and with the Victorian government also strengthening their commitment to regional tourism development.

James Wilkinson

Editor-In-Chief, Hotel Management