Best Western breakfast

Best Western is offering its guests the chance to start their day the right way with a free breakfast at participating hotels across Australia, New Zealand and Fiji.

From May 1 to June 15, 2014, guests can book the ‘Free Breakfast’ rate which gives them a free continental breakfast with their stay.

Steve Richards, Best Western Australasia General Manager of Sales and Marketing said businesspeople and leisure travellers are more likely to book hotel deals which include breakfast in the rate.

“We’re seeing more guests prioritising breakfast and ordering early morning room service. Corporate travellers and families now tend to get up earlier so they can sit down to a fully cooked or continental breakfast at many of our hotels with restaurants and cafes,” he said.

Results from a survey last month showed that guests ranked a complimentary breakfast as the most important hotel amenity ahead of onsite restaurants and free Wi-fi.

“The best things in life are free, so offering a free breakfast is a great way to help our guests get even more value out of their Best Western stay,” Richards said.

James Wilkinson

Editor-In-Chief, Hotel Management