To celebrate its 1000th hotel in the world, Accor’s ibis brand last night (Jan 21) held simultaneous parties on three continents: at ibis Surabaya Basuki Rahmat in Indonesia; ibis Berlin Kurfurstendamm in Germany; and ibis Rio De Janeiro Botafogo in Brazil.
Celebrations started first in Indonesia where the hotel arranged 1,000 food packages to be distributed on the streets of Surabaya then continued with a party at the hotel around the theme of “with ibis now the best place to sleep is everywhere”.
Accor’s Senior Vice President Malaysia, Indonesia and Singapore, Gerard Guillouet, said he was thrilled that Indonesia could play a pivotal role in the global event.
“Accor is the number one international hotel group in Indonesia and ibis is our largest brand here, so we are delighted to showcase this new ibis in Surabaya which features all the new brand standards including the Sweetbed by ibis,” he said.
Ibis Surabaya Basuki Rahmat hotel has 224 guestrooms and is located in the heart of the city in the busiest district of Surabaya.
Following the brand’s ‘megabrand’ strategy launch two years ago – which brought together the ibis, ibis Styles and ibis budget brands together under one umbrella – the ibis brand has enjoyed sustained growth, with 52% of Accor’s openings in 2013 being under the ibis family.
Including ibis budget and ibis Styles along with ibis, the ‘megabrand’ boasts over 1700 hotels.