Qantas and the Tasmanian Government have announced a AUD$4.35 million tourism cooperative agreement to promote Tasmania internationally and within Australia.
The joint marketing agreement will target potential visitors from the United Kingdom, Hong Kong, Singapore and mainland Australia.
Qantas International CEO Simon Hickey said he is extremely proud of this new partnership which will increase visitor numbers and tourism spending across Tasmania.
“This agreement will see the beauty and wonder of Tasmania promoted in the United Kingdom, Hong Kong, Singapore and mainland Australia, and will deliver huge dividends for Tasmanian tourism,” Hickey said.
“Qantas is the largest private investor in Australian tourism and we’re delighted to be part of this partnership that will see more tourists visit Tasmania.
“Our new partnership with Emirates will also drive more visitors to Tasmania, with our regional centres being promoted to a bigger audience than ever before.”
Tasmanian Minister for Tourism, Scott Bacon welcomed the partnership deal with Qantas that will not only help promote Tasmania but also play an important role in Tasmania’s ongoing tourism growth over the next three years.
“Air access to Tasmania is one of the State Government’s highest priorities and is an integral part of our island lifestyle and is essential to our tourism and the broader economy,” Bacon said.
“This landmark agreement will play an important role in Tasmania’s ongoing tourism growth over the next three years.”
The agreement will advertise special airfares and promotions around major events and activities, as well as having a strong focus on digital platforms including online and social media.
The announcement follows similar deals between Qantas and New South Wales, Queensland, Western Australia, and the Northern Territory and takes the total joint investment in tourism to AUD$60 million over three years.
Qantas operates 21 return services a week between Hobart and Melbourne, one daily return service been Hobart and Sydney, 28 return services between Launceston and Melbourne a week and 27 return services a week between Devonport and Melbourne.