PwC released its latest lodging forecast at this week’s (June 3) 35th Annual NYU Hospitality Investment Conference in New York, which shows that strong performance during the first quarter and positive momentum in travel activity, offset by impacts from near-term fiscal challenges, has led to the continued growth.
Recent lodging performance has been favourable, with occupancy levels at higher-priced hotels ahead of prior peak levels, real RevPAR that is above its long-term average, and slow supply growth.
This positive trajectory is expected to continue, resulting in RevPAR growth of 5.9% in 2013. PwC expects slightly stronger RevPAR growth of 6.2% in 2014, driven by strengthening economic growth and solid room rate gains in the context of below-average lodging supply growth.
“Recent performance of the lodging sector has exceeded industry expectations, even as fiscal challenges encourage near-term caution,” said Scott D. Berman, principal and U.S. industry leader – hospitality and leisure at PwC.
“Hotels in higher-priced segments are achieving occupancy levels above the prior peak, and looking ahead, the foundation is in place for solid rate gains as travel demand grows and hotel operators adjust strategies accordingly.”
The updated estimates from PwC US are based on a quarterly econometric analysis of the lodging sector, using an updated macroeconomic forecast released by Macroeconomic Advisers, LLC and historical statistics supplied by Smith Travel Research and other data providers.
Macroeconomic Advisers’ outlook released in May anticipates sequestration impacts and other fiscal challenges in the near-term, resulting in weaker economic growth in the second and third quarters of 2013.
Macroeconomic Advisers expects real gross domestic product (“GDP”) to increase by 2.4% in 2013, and then accelerate to slightly above-trend growth of 3.3% in 2014, measured on a fourth-quarter-over-fourth-quarter basis.
While fiscal contraction is slowing the broader economy, underlying economic momentum is expected to drive further growth in business and leisure travel activity.
Recent macroeconomic data suggest that consumer spending is firming, supported by strong gains in household wealth, lower household debt burdens, and gradual improvement in labour markets. Though business leaders remain cautious, business investment spending is growing, and companies continue to plan group meetings and events, with stronger bookings in place for 2014.
Overall, based on the analysis referenced above, PwC expects lodging demand in 2013 to increase 2.2%, which combined with still-restrained supply growth of 0.8%, is anticipated to boost occupancy levels to 62.2%, the highest since 2007.
Increased occupancy levels are expected to give operators further confidence to drive increased pricing, resulting in a solid 6.2% increase in RevPAR in 2014.
The strongest performance gains are expected in urban markets, as additional demand allows hotels to be more selective and yield the highest rates on available rooms.
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