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TripAdvisor has expanded its suite of review collection services with Review Express, a powerful, free solution available for hoteliers.

The company says the new service “makes encouraging fresh reviews easier than ever by giving registered businesses the option to send customisable, bulk emails to their guests asking them to write a review about their customer experience”.

According to the TripBarometer by TripAdvisor, 87% of travellers globally say they use travel review sites to help them plan a trip and 95% say that other people’s reviews on travel review sites influenced their plans.

TripAdvisor says Review Express was built to “help accommodations, restaurants and attractions build their reputation online and enhance their TripAdvisor presence whilst giving prospective guests the traveller feedback they need to plan the perfect trip”.

Review Express enables owners to send free messages to past guests and customers on behalf of their property, which automatically include a link to the property’s “Write a Review” page on TripAdvisor.

“With Review Express, TripAdvisor aims to extend the relationship between businesses and their guests to encourage them to write reviews,” said TripAdvisor’s vice president of global partnerships, Severine Philardeau.

“Review Express has been developed and enhanced based on extensive user testing and is an invaluable service for hospitality business owners looking to build their online reputation.

“When used in conjunction with our free display offerings for owners, Review Express provides a great online marketing package for small and independent hospitality business owners to capture the value of user reviews for their property,” Philardeau said.

Reviews collected through the service will be published on TripAdvisor, and are subject to the site’s policies.

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