Sheraton Fiji Resort

Sheraton Hotels and Resorts, a member of the Starwood Hotels and Resorts Worldwide family, is celebrating 75 years this month.

The celebration of the milestone will coincide with the opening next week (Sep 20) of the Sheraton Macao Hotel, Cotai Central, the largest hotel in Macau and Starwood Hotels and Resorts’ largest hotel in the world

 In line with the brand 75th anniversary celebration, over 90 Sheraton Hotels and Resorts in Asia Pacific will be rolling out series of activities and offers that will enable guests to commemorate the brand’s legacy. 

“The 75th anniversary of Sheraton Hotels and Resorts is an exciting time for the brand,” says Starwood’s Senior Brand Director – Asia Pacific for Sheraton and Westin Hotels and Resorts.

“Over the decades, Sheraton has risen from humble beginnings to extend its reach all over the world. The brand has become a global icon, synonymous with a rich heritage, luxuriously comfortable guest experience, and ability to bring people together.”

With Starwood’s largest portfolio of hotels and resorts in the upper upscale category, Sheraton possesses a vibrant history, providing guests with the place to experience the unforgettable with personalized hospitality experience underpinned by the sentiment ‘The World’s Gathering Place’. Dated back to 1937 when the company’s founders, Ernest Henderson and Robert Moore, acquired their first hotel in Springfield, Massachusetts, Sheraton has grown in leaps and bounds, extending its footprint around the globe.

In Asia-Pacific, the longest operating Sheraton property is the Sheraton Hong Kong Hotel and Towers. Since 1974, the hotel has helped “propagate the brand’s value proposition, paving the way for future properties”, according to Starwood. Today Sheraton maintains a presence in 16 countries in Asia-Pacific, with 93 hotels in operation.

Propelled by the strength of the Sheraton brand, Asia-Pacific is Starwood’s fastest-growing, and soon to be its largest global market. The brand comprises more than 30 per cent of Starwood hotel openings in Asia Pacific and expects to reach nearly 150 hotels by 2016. China, in particular, is a major market, accounting for half of the Sheraton hotels in operation and 35 hotels in the pipeline. Sheraton will debut in two new countries, including New Caledonia and Sri Lanka. The brand will also re-enter Bangladesh with Sheraton Dhaka Hotel.

Celebrating the 75th anniversary, 2012 will mark a major milestone for the Sheraton brand and its growth and development in Asia-Pacific. This year, the brand has opened seven hotels in the division to date and is set to debut another five hotels by the end of 2012, including Sheraton Fuzhou Hotel, Sheraton Macao Hotel, Cotai Central, Sheraton Huzhou Hot Spring Resort, Sheraton Changchun Jingyuetan Hotel, and Sheraton Bali Kuta Resort which will mark the brand’s re-entry to Bali in Indonesia.

Fittingly, Sheraton will unveil the impressive Sheraton Macao Hotel, Cotai Central on September 20, 2012, marking a major milestone for its 75th anniversary celebrations. Nestled within Macau’s newest, most exciting fully integrated resort complex, Sands Cotai Central, on Asia’s own bustling Las Vegas strip, the hotel offers 3,896 stylish, well-appointed guestrooms. Signature offerings include the Sheraton Sweet Sleeper Bed, Sheraton Club, Club Lounge, Link@Sheraton experienced with Microsoft, Shine Spa for Sheraton, and Sheraton Fitness Programmed by Core Performance.

“Boasting unparalleled brand recognition and a rich legacy in Asia Pacific, Sheraton is the ideal fit for this spectacular new hotel in Macau – the largest Starwood hotel in the world – as the brand continues to lead Starwood’s growth in the division,” Ong says.

Following the launch of the 75th Anniversary at the Sheraton Macao Hotel, a series of celebratory activities will take place at Sheraton hotels across the Asia Pacific division.

James Wilkinson

Editor-In-Chief, Hotel Management

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