By JAMES WILKINSON IN SURFERS PARADISE
Quest has used this week’s annual franchisee conference in Surfers Paradise to launch the company’s first ever brand extension, Quest Studios.
Quest Serviced Apartments Chairman Paul Constantinou said the new brand, the company’s second in its 24-year history, was about offering travellers Quest’s “home away from home” concept in a more hotel-style setting.
“Whilst most of our guests still prefer an apartment with a separate bedroom and living area, we wanted to provide a dedicated offering to those who would rather stay in a hotel-style room – but who don’t want to sacrifice all of the other apartment facilities,” he said.
“We also recognize corporate travellers are using multiple online devices for work and during downtime, which is why we have equipped all Quest Studios with complimentary WIFI, an iPod/iPad dock and a multi-device charger.”
Quest has launched the brand with five properties in the key suburbs of Brighton, East Melbourne, Kew and Hawthorn in Melbourne, and Bondi Junction in Sydney.
The sixth property, Frankston Central Studios on Melbourne’s Mornington Peninsula is under development and due to open in early 2013.
The brand extension comes at a busy time for the company, with properties in Bundoora (Vic), Whyalla (SA), Sydney Olympic Park (NSW), Albion (QLD), Tauranga (NZ) and Rotorua Central (NZ) set to open over the next four months.