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Accor rebrands Hotel Nikko Jakarta under Pullman flag

Accor has added a Pullman Hotel in Jakarta

Accor, the largest hotel operator in Indonesia has announced the official takeover of Hotel Nikko Jakarta with the hotel now sporting the Pullman hotel brand.

“The rebranding of this strategically located hotel in Jakarta demonstrates our commitment to developing a network of upscale hotels in Indonesia,” said Accor’s Vice President for Indonesia, Singapore and Malaysia Gerard Guillouet.

Pullman is Accor’s upscale hotel brand designed with the requirements of modern business travellers in mind

“The business travel market in Indonesia has matured significantly providing a catalyst for the expansion of this well positioned upscale business oriented hotel brand,” Guillouet said.

“The Pullman Jakarta Indonesia is the third Pullman hotel to be launched in Indonesia, following the opening of the first Pullman hotel in Bali in February last year and Pullman Jakarta Central Park recently in November.

“Therefore we are very excited with Pullman Jakarta Indonesia as it offers not only a wider choice for Accor guests, it also strengthens our presence in the upscale market,” he said.

Accor Asia Pacific’s Chairman and Chief Operating Officer, Michael Issenberg, added: “The rebranding of the Pullman Jakarta Indonesia is very important for us as the brand is at the core of our upscale portfolio and is today the fastest growing 5-star hotel brand in Asia Pacific.

“In just three years, Pullman has expanded to over 70 hotels throughout the world with 23 of them operating here in Asia-Pacific.  Beyond this existing network we have commitments for a further 34 Pullman hotels in the region. We are well on track to achieve our previously stated ambitions of having 100 Pullman hotels in Asia-Pacific by 2015,” he said.

Pullman Jakarta Indonesia is owned by PT Wisma Nusantara International, which is a subsidiary of Guthrie GTS Ltd., Singapore. Mitsui and Co. Ltd., Japan, is also a shareholder in PT Wisma Nusantara International.

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