Landmark Potts Point hotel The Crest is set to re-open as the Mercure Sydney Potts Point and will return 227 much-needed rooms to Sydney’s tight room supply.
The owner of the property, Australand, has appointed Accor to manage the hotel, formerly the Chifley Potts Point, which had been closed for a significant period of time.
The hotel’s re-launch comes at a time when Potts Point and the surrounding Kings Cross and Darlinghurst areas are undergoing a real gentrification that has brought a touch of class to their urban edginess. A high level of development in the commercial, retail and residential sectors has seen Potts Point become one of Sydney’s most vibrant communities, with more than 250 restaurants, cafes and bars within walking distance of the hotel.
The former Crest has legendary status in Sydney’s hotel scene and has a funky, modern interior design by Marques Interiors.
The hotel also has four meeting rooms and a huge outdoor terrace, making it an ideal base for both business and leisure travellers.
Sydney has suffered a massive rooms shortage since 2000, with Accor’s Sydney hotels consistently running between 80% and 90% occupancy throughout 2010, so the addition of these quality rooms will have an enormous impact on the city’s infrastructure.
The Mercure name will bring truly global branding to the hotel and will see the introduction of the brand’s famous Grands Vins wine list as well as the Pure Pleasures elements which make any stay at Mercure special.
Mercure is the largest mid-market hotel brand in Australia, with 28 hotels in key locations across the country and more than 670 hotels in 50 countries globally.