Over the course of more than 30 years, Quest has grown to become Australasia’s largest apartment hotel operator, building a strong reputation with the region’s business travellers.
The key reason for this success? Quest attributes it to its franchise business model.
The franchise business owners who own and run its hotels, many of whom live in the towns and cities where the property is based, put the business traveller at the heart of everything they do.
Through this model, Quest provides franchise business owners with all the resources they need to deliver a stellar guest experience.
“Quest’s franchisee/franchisor partnership is designed to ensure all franchise business owners are supported by Quest business functions including sales, operations and business planning to provide them with every chance of success,” said Quest Apartment Hotels and Ascott Australia Managing Director, David Mansfield.
Support for Quest franchise business owners
By acquiring a leasehold business with the right to generate income from the property, Quest franchise business owners can hold a long-term tenure over a multi-million-dollar property without having the pressure of raising capital to purchase the building.
Quest supports franchise business owners in managing relationships with landlords, who enjoy the benefits of a secure and stable investment with a trusted brand.
There are many other ways in which Quest supports its franchise business owners:
Thanks to Quest’s well-established reputation as a reliable choice for business travellers, franchise business owners benefit from widespread brand awareness and recognition with a world-class brand. Quest’s leading marketing team are continually developing marketing efforts to keep Quest top of mind with travellers.
By joining the Quest network, franchise business owners inherit proven systems and technology to run their business efficiently. On joining Quest, franchise business owners are granted access to a global distribution system to connect with corporate bookers, travel agents and consumers all around the world, to set the business up for success.
Quest also has a dedicated team of National Account Managers to support hotel bookings. They are responsible for managing relationships with key national clients, coordinating tendering for these accounts and maximising the number of properties utilised by these companies.
“With a focus on longer stays, the franchise business owner can truly enjoy the benefits of accommodating guests who need to travel for work,” Mansfield said.
“Quest also has a comprehensive site selection process, which can involve years of research, considering both the economic situation of the target location as well as extensive discussions with our corporate clients forecasting where they will need to be. We engage developers very early in the piece and are committed to and invested in the business even before the franchisee is committed, with confidence it will be a success.”
If you are interested in taking charge of your own business, find out more about becoming a Quest franchise business owner by attending one of our upcoming Franchise Insight Events to be held in Brisbane and Sydney. Register now.
Alternatively, for more information visit www.questfranchise.com.au or call the Quest Franchising Team on 1800 809 913.