IHG Hotels & Resorts is returning to Adelaide Fringe as an Official Festival Partner, offering money-can’t-buy experiences to IHG One Rewards members at Australia’s largest arts festival (21 February – 31 March 2025).
The partnership, now in its second consecutive year, gives members of IHG’s industry-leading One Rewards the opportunity to transform their points into extraordinary festival experiences through the loyalty program’s IHG One Rewards Access platform.
Members will be able to bid or redeem their loyalty points on five incredible experiences, including the crown jewel: the ‘IHG Golden Ticket’ – giving one lucky winner daily double admission to any show of their choice throughout the festival, allowing them to curate their perfect Adelaide Fringe experience across more than 1,400 performances spanning world-class comedy, theatre, circus, cabaret and everything in between.
Festivalgoers will also have the opportunity to experience a diverse range of exciting stay experiences across IHG’s luxury & lifestyle, premium and essentials portfolio, with five Adelaide properties to choose from – InterContinental Adelaide, Hotel Indigo Adelaide Markets, Crowne Plaza Adelaide, Holiday Inn Express Adelaide City Centre and the newly opened Crowne Plaza Mawson Lakes.
Whether it’s a drink at Hotel Indigo Adelaide’s iconic rooftop bar, a Club InterContinental indulgence or sky-high meal at Adelaide’s tallest restaurant, Koomo, inside Crowne Plaza Adelaide, IHG is the ideal base for guests exploring South Australia’s cultural heart. Fringe Members and Artists also have access to exclusive Fringe Deals and experiences at IHG venues such as the ‘artist in residence’ program at Crowne Plaza Adelaide Mawson Lakes, where guests will be treated to complimentary performances from the best of Fringe, including sold-out shows.
This collaboration builds on IHG’s legacy of supporting cultural initiatives and emerging artists. With over 6,500 destinations worldwide, IHG Hotels & Resorts continues to create spaces where travellerstravelers can experience meaningful moments and cultural connections.
IHG One Rewards Access experiences for Adelaide Fringe are available exclusively for IHG One Rewards members. For more information, visit: ihg.com/AdelaideFringe