Qantas CEO Alan Joyce and Accor Pacific CEO, Simon McGrath.

Qantas and Accor have deepened their long-term relationship even further, giving mutual members of their respective loyalty programs the opportunity to accelerate their points earning capacity.

Launching in coming months, eligible customers who are members of Qantas Frequent Flyer and ALL – Accor Live Limitless (ALL) will have the opportunity to earn Qantas Points as well as Accor Live Limitless Reward points on eligible Accor hotel bookings and Qantas operated flights.

Previously, members could only earn points on one program per booking. It’s the first venture of its kind between a hospitality group and an airline in the Asia-Pacific region. Their combined mission has a key purpose: to reward loyalty at every stage of their journey which will see members boost their points balance faster.

Accor’s guests will be flying high with Qantas under the new partnership.

Members who link their accounts will be rewarded at home, on the journey, at the destination and back again with bonus points, status upgrade offers and much more. Their every need will be anticipated with unique experiences, personalised services and premium events.

Accor Pacific CEO, Simon McGrath, said the enhanced relationship between Accor and Qantas was a major milestone for the travel industry, enabling greater benefits for loyalty customers across Accor’s 1,240 hotels, apartments and resorts in the Asia-Pacific region.

“We are joining forces to enable our customers to be part of something special, delivering exceptional travel benefits and unrivalled service for people who enjoy our two much-loved brands,” McGrath said.

Sofitel Sydney Darling Harbour

“Customers are at the heart of this joint venture and the combined strength of Accor and Qantas will bring significant extended benefits.

“Qantas is the perfect partner for Accor to deepen our relationship with, and growing our loyalty member’s benefits will strengthen our customers’ commitment to our brands.

“We predict that this relationship will increase the reach of our powerful loyalty database even further.”

Qantas Group CEO, Alan Joyce, said Qantas Frequent Flyer is always looking for new and innovative ways to reward its members.

“This initiative will provide even more value for our customers of both brands by earning points while in the air and on the ground at your accommodation,” Joyce said.

“Throughout the pandemic, our members have continued to stockpile points for that dream holiday and this new initiative will help customers of both programs get there sooner.

“We know there’s a lot of pent-up demand for travel and whenever restrictions have eased, we’ve seen huge spikes in people redeeming points to go places.”

Members of each loyalty program will receive full details later this year. Qantas Frequent Flyers can already convert their ALL – Accor Live Limitless Reward points to Qantas Points at the rate of one ALL – Accor Live Limitless Reward point per one Qantas Point.