Today’s travellers expect seamless, personalised service – and the Single Guest Itinerary (SGI) delivers. Guests get full control and visibility of their bookings, managing everything in one place. Powered by a modern Property Management System (PMS), it gives hotels a real-time view of each guest’s stay, enabling smooth bookings, tailored offers, greater efficiency, and stronger loyalty.
Today’s travellers are experience-driven, and hotels must find smarter ways to
personalise and optimise the guest journey. The answer lies in embracing the Single Guest Itinerary (SGI) – a powerful feature enabled by a modern Property Management System (PMS) that gives hoteliers a holistic, real-time view of everything a guest has planned during their stay.
Think of the SGI as the hospitality equivalent of a well-curated travel concierge – one that knows your guest’s spa appointment, dinner reservation, golf tee time and airport transfer, all in one place. It’s seamless, intuitive and tailored – just the way today’s travellers expect.
By consolidating guest data across all touchpoints, the SGI transforms how hotels operate. No more juggling disconnected systems. Guests can plan, book and confirm their entire itinerary in one fluid motion – a user-friendly app – removing friction and boosting satisfaction. And for hotels, this centralised insight enables tailored offers, dynamic upselling and operational efficiency – all of which translate to greater guest loyalty and increased revenue.
The impact is measurable. The Agilysys 2024 APAC Hospitality Impact Study revealed that 68% of travellers are willing to spend more on tailored experiences. With an SGI in place, hotels can meet this demand effortlessly – anticipating guest needs and serving up the right recommendations at the right time. Whether it’s advertising tomorrow’s agenda at the kids’ club for their child that’s attended for the past two days or simply respecting a guest’s preference to skip housekeeping, the SGI builds rapport and trust in every interaction.
This shift from RevPAR to RevPAG becomes far more actionable when guest data is unified. A well-structured PMS not only supports ancillary revenue, it also enables smarter staffing decisions and reduces operational redundancies. For example, knowing in advance that a guest prefers privacy allows housekeeping to prioritise other tasks without disruption – enhancing both guest experience and staff efficiency.
In an increasingly competitive market, the SGI is more than a convenience – it’s a strategic advantage. To discover how integrated guest itineraries can help your property deliver truly personalised, revenue-generating experiences, explore the findings from the Agilysys 2024 APAC Hospitality Impact Study: https://info.agilysys.com/l/76642/2025-04-09/cqp7xf