La Vie Hotels and Resorts is set to bring its NOOE brand to Thailand’s Bangsaray coastal region under a management agreement with developer, Irinraya Pattanawiranon.
The US$30 million NOOE Bangsaray Hotels and Restaurants, which is currently under development, will feature 100 rooms, ranging between 47sqm and 95sqm each with living area and a private jacuzzi on the balcony.
Slated to open in 2027, NOOE Bangsaray marks the second location for the brand, which stands for Never Odd Or Even, following NOOE Kunaavashi in the Maldives.
“This will be an exceptional project, and we are very privileged to be partnering with Irinraya Pattanawiranon to bring this hotel to fruition,” said La Vie Hotels & Resorts’ Founder and Chief Executive Officer, Jerry Xu, at the signing ceremony.
“NOOE is a lifestyle luxury brand in perfect balance. Our spaces spark connection, creativity, and joy. From buzzing lobbies to day club style pools and state of the art gyms, NOOE focuses on creating intentional balance so you don’t have to think, you can just be. This is where great things are created.
“Khun Irinraya [owner/developer] and her team have an established track record with properties in this region, and we look forward to growing international interest in Bangsaray as a premium beach destination for Thai and international travellers.”
The hotel’s exterior and interior design is expected to capture the maritime tones of the seaside destination.
The resort will feature guest rooms offering sea views as well as individual private pools; a rooftop bar, large swimming pool, all day dining restaurant and Beach Club across from the hotel, with private access to the beach and lounge services.
Irinraya Pattanawiranon Co. Ltd owner, Khun Irinraya, said the project offers exceptional opportunities for tourism, local employment and future guests.
“Bangsaray is just over two hours from Bangkok and has grown in popularity because it offers a tranquil escape from the busier tourist areas like Pattaya, with its clean, soft sand, and calm waters. It’s known for fresh seafood, local markets, and its relaxed beach vibe,” Irinraya said.
“Our hotel will capture that ambience and deliver luxury lifestyle accommodation for both short breaks and longer vacations.
“La Vie’s expertise in resort branding and management will ensure our property becomes one of the most desirable vacation destinations in Thailand.”