Accor has reported a strong uptick in bookings and performance across its 19 hotels in Brisbane ahead of this week’s NRL Magic Round.
Running from 1–4 May 2025 at Suncorp Stadium, Magic Round kicks off with the Ampol Women’s State of Origin Series on Thursday night.
As the official accommodation partner of the NRL and NRLW, Accor is welcoming thousands of visitors, fans and media at its Sofitel, Pullman, The Sebel, Novotel, Mantra, Mercure, and Ibis Styles properties with themed lobby takeovers, pop-up fan zones, match-inspired menus, and in-room surprises.
Accor has also reported year-on-year performance growth across its Brisbane properties.
“Magic Round is more than a sports event – it’s a city-wide celebration that puts Brisbane on the national stage,” said Accor Pacific Chief Operating Officer, Adrian Williams.
“The strong performance we’re seeing across our hotels this week highlights the incredible pull of live sport as a tourism and economic driver. Our teams are going all out to deliver unforgettable experiences for every guest.”