Accor has donated AU$20,000 to Australian non-profit DV Collective to support its efforts to reduce the impact of domestic and family violence.
The donation – a combination of Accor’s contribution and the results of the Group’s recent World’s Best Exchange Rate campaign – marks the beginning of a partnership under the Group’s reimagined Accor Community Fund which has a renewed focus on “connecting communities with heartfelt care”.
“The Accor Community Fund is about coming together with purpose and compassion to support causes that matter deeply to our teams and our communities,” said Accor Pacific Chief Operating Officer PM&E, Adrian Williams.
“Our partnership with DV Collective marks the beginning of a long-term commitment to addressing domestic violence, an issue that affects too many. We’re proud to take action alongside such a passionate and impactful organisation.”
As part of its partnership with DV Collective, Accor is rolling out a series of national initiatives across its hotel and office network in Australia, including individual and hotel-led fundraising efforts.
Accor’s 70+ hotels will support the Silly Sock Campaign by selling DV Collective’s bright, purpose-driven socks to raise funds for essential supplies for women and children entering safe houses. Team members will also participate in Silly Sock Day on 25 November to raise awareness for domestic violence prevention.
Hotels will offer furniture donations from hotel refurbishments to support DV shelters, and vital supplies from Accor hotels and offices will be distributed via an Essentials Drive in May 2025.
Accor will also offer DV Collective and its partners skilled volunteers with professional expertise and services.
“We’re thrilled to be partnering with Accor,” said DV Collective Founder, Kylie Johanson.
“Their genuine commitment to creating positive change and supporting families impacted by domestic violence is inspiring. The network of hotels will provide real impact at a national level, but also allow us to activate initiatives within each community.
“Rural and regional areas experience higher domestic violence incidents due to the isolation and lack of support. This partnership will enable us to expand our reach and continue delivering critical support to those who need it most.”