Accor is investing its meetings and events offering across its Pacific portfolio to capture surging demand in the MICE market with major refurbishments and the launch of new hotels.
The Asia Pacific region is reported to be the fastest-growing MICE market globally, with growth forecast at a CAGR of 10.0% from 2024 to 2030.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said the increased demand for in-person events is evident across the hotel portfolio.
“Over the past 12 months, we’ve seen a notable uplift in meetings and events business across our hotels in the Pacific region,” Williams told HM.
“The resurgence reflects a strong desire for face-to-face connection and collaboration, which is driving business momentum across the region.
“Research has shown that face-to-face meetings significantly improve business success, reinforcing the value of in-person gatherings.”
As corporate travel continues to lift, hotels are seeing an uptick in business event bookings.
“As corporate travel steadily returns, we are seeing a positive flow-on effect on the demand for meetings and events,” Williams said.
“Businesses are increasingly recognising the value of bringing their teams together, whether it’s for strategy sessions, training or client engagement.
“This is driving growth across our entire portfolio of hotels, from CBD to resort-style locations.”
The implementation of advanced technologies is a key element of Accor’s meetings and events upgrades across the portfolio to improve guest experience.
“Investment in advanced audio-visual systems, seamless connectivity, and smart event solutions is critical to enhancing the delegate experience and driving success,” Williams said.
“Our hotels are focused on delivering flexible, tech-enabled solutions to meet the evolving needs of event organisers and guests, ensuring we remain at the forefront of the meetings and events industry.”