A surge in demand for high-end offerings is impacting all segments of the hotel market, writes EVT Director of Hotels and Resorts, Norman Arundel.
The luxury sector is continuing to boom across a range of industries, from fashion to entertainment to travel.
At EVT, we are seeing this filter through our network with a steady increase in demand for our luxury and lifestyle hotel experiences.
Despite increased interest rates globally, demand for this sector continues to grow, with guests prioritising memorable getaways and more indulgent experiences, such as spaQ at QT Sydney or a private mountain sunrise breakfast at Thredbo.
We are also seeing a growing divide between rates at our lifestyle hotels and other segments of the market.
At EVT, we’re determined to stay at the forefront of this opportunity as we continue to expand our premium lifestyle hotel network via our QT, Atura and Independent Collection brands.
We remain focused on constantly sharperning our hotel operational and management skills to ensure we deliver the experience our guest’s desire and leave long-lasting memories for them.
Importantly, we find the appeal of luxury isn’t limited to lifestyle hotel brands. More traditional hotels such as Rydges are also seeing a surge in demand for high-end offerings, with guests increasingly booking suites and opting for tailored luxury packages.
Our recent refurbishments at Rydges Melbourne and Rydges North Sydney now both offer suites and apartments, which are seeing strong occupancy and return for the business.
This continued momentum across luxury and lifestyle underscores EVT’s premiumisation strategy, not only across our hotel network, but also throughout our cinema division and Thredbo Alpine Resort.