Luxury and lifestyle hotels continue to be in hot demand as travellers seek curated and personalised experiences, writes Langham Hospitality Group Director of Development, Australasia, Alison Hulm.
For Langham Hospitality Group, demand for luxury accommodation remains robust but subject to evolving dynamics. Key among these is the growing appetite we’ve seen among guests for curated and transformative travel experiences.
It’s very much a global phenomenon, which we’re actively catering to through our concierge teams and – to an increasing extent – through our budding loyalty and experiences platform, Brilliant by Langham.
At the same time, guests have come to expect all our offerings to be supported by sustainable and eco-conscious practices. This is a priority that we share and have long been addressing at our luxury properties, almost all of which are EarthCheck certified.
As a result of our efforts, interest levels in our luxury and flagship brand, The Langham Hotels and Resorts, have been notably resilient – this notwithstanding the labour and supply chain cost pressures that have challenged Australasia of late.
Those same pressures, which are starting to subside, have interestingly bolstered performance and demand for luxury hotels due to the resulting construction slowdown and supply constraint. As such, expect to see lots of new and exciting luxury segment openings in this part of the world through 2026 and 2027.
We very much expect to see The Langham benefitting from this shift together with the remarkably positive buzz being generated by its latest properties, the Langham, Gold Coast and The Langham, Jakarta; and its upcoming properties of note, namely The Langham, Venice, The Langham, Riyadh, The Langham, Bangkok, and The Langham, Kuala Lumpar.
Read the full Luxury & Lifestyle development outlook in the latest issue of HM Magazine.