IHG’s first collection brand Vignette Collection continues on an upward growth trajectory, surpassing 50 open and pipeline properties this month.
Just three years after the luxury and lifestyle brand’s introduction to the market, the collection brand has past the halfway point of its initial target of 100 open and pipeline hotels in 10 years.
Vignette Collection, which celebrated its global launch in Australia with the opening of Hotel X in Brisbane in 2021, is a selection of distinct hotels that honour each property’s individuality with the brand promise of ‘A Means For Good’ and Memorable Rituals.
Globally, there are currently 19 Vignette Collection hotels open with a further 34 in the pipeline that will mark brand debuts in markets such as Japan, Vietnam and The Maldives.
“The growth of Vignette Collection has been remarkable – it is a testament to the strength of the offer the brand provides that we’re halfway to our aim of 100 open and pipeline hotels in just three years,” said IHG Hotels and Resorts SVP, Global Luxury and Lifestyle and Premium, Jane Mackie.
“As our Luxury and Lifestyle offer grows, Vignette Collection particularly supports the owners of independent hotels, retaining the individuality of their properties whilst accelerating business through IHG’s global scale and powerful enterprise offering.”
IHG Hotels and Resorts Vice President of Luxury and Lifestyle Brands, Tom Rowntree, described Vignette Collection hotels as rich in history and character.
“The creation of the Vignette Collection brand has allowed us to grow a family of properties that offers guests one-of-a-kind experiences at hotels filled with individuality and character,” he said.
“The brand is a demonstration of both future innovation and hotels filled with rich history. Hotels like the CIEL Tower in Dubai and Shanghai Snow World are shining examples of our unique offer for guests, bringing the future to life, while properties like the legendary RIHGA Royal Hotel Osaka offer a stay experience enjoyed for generations with a deep history. Vignette Collection will continue to grow, with each hotel adding something new, exciting and unique to the collection for our guests to experience around the world.”
IHG intends to grow the brand across Asia Pacific with openings including Moire Hoi An, Vignette Collection in Vietnam; Dinso Resort and Villas Ko Chang, Vignette Collection in Thailand and Noku Maldives, Vignette Collection and RIHGA Royal Hotel Osaka, Vignette Collection. IHG also recently signed the iconic The Windsor Toya Resort and Spa, which will join the Vignette Collection portfolio in Hokkaido, Japan in the coming months.