Comfort Inn Mount Gambier

Choice Hotels Asia-Pacific has rolled out an automated revenue management tool to its franchisee network to help franchisees effectively manage hotel room rates, channels, and inventory.

The ChoiceMax Revenue Management System, developed exclusively for the group by IDeaS, was awarded a Hospitality Technology Hotel Visionary Award for enterprise innovation in January 2022.

Choice MAX

The mobile-enabled system uses pricing and inventory management algorithms to help hotels optimise their pricing structure, which may ultimately increase revenues. It is currently live across more than 5,000 Choice-branded hotels globally with over 10,0000 users trained.

“Over the past quarter our revenue managed properties have enjoyed significant gains in RevPAR over the market competitor set,” said Choice Hotels Asia-Pacific CEO, Trent Fraser.

“In Q1 our revenue managed properties in Australia saw RevPAR up 14% on their market competitor set, which is a significant gain during a tough recovery.”

In New Zealand, Choice Hotels’ revenue managed properties achieved RevPAR that was 88% higher than their market competitors in the first quarter of 2022.