More than 9,000 hotels globally operated by Wyndham Hotels and Resorts can now be searched and booked on Trip.com after the two parties signed a comprehensive distribution agreement to sell the hotel’s inventory across its family of websites.
The deal covers 22 brands across the Wyndham Hotels and Resorts family, from economy to luxury. Of this, more than 1,600 hotels in the Asia-Pacific region are included across Australia, Indonesia, New Zealand, Singapore, South Korea, Thailand and more.
Wyndham Hotels and Resorts President, Asia-Pacific, Joon Aun Ooi, said he was excited to put pen to paper on the expanded agreement with the leading distribution partner.
“This strategic alliance is a key development that will enable our hotels to expand their global distribution capabilities and provide them with innovative and interactive solutions to drive bookings, as we continue to serve millions of travellers on the road to recovery,” Joon Aun said.
“We are ready to welcome back our guests to stay at hotels by Wyndham all over the world, while providing them with peace-of-mind through ‘Count on Us’, our global health and safety program with elevated hygiene and cleanliness protocols. We look forward to building a strong and successful relationship with Trip.com Group as we work together to inspire confidence among our guests as they start to travel again.”
The Trip.com Group is one of the most popular and widely used travel booking platforms across Greater China. The deal will see both companies increase collaboration on various travel marketing initiatives and tactical campaigns. Wyndham Hotels properties will be able to access a variety of marketing tools on Trip.com and its associated websites including the Star Hub travel marketing tool, including its live streaming capabilities, which reportedly generate hundreds of millions of impressions from prospective guests.
Forming in 1999, the Shanghai-based Trip.com quickly became one of the most popular online travel platforms across not just China but the wider Asia-Pacific. The company set up an Australian affiliate office in 2019 as part of its expansion strategy, which saw it enter five new international markets in 12 months.