Wyndham Hotels and Resorts has broadened its presence in the luxury accommodation tier, introducing its 21st and newest brand designed to provide an elite-level collection to independently minded owners.
Dubbed ‘Registry Collection Hotels’, the new brand is designed to facilitate sales, marketing and distribution support to owners looking to market their property to the upper-upscale and high-end client basis. The flagship property of the new brand is the 144-room five-star Grand Residences Riviera in the Mexican beachside oasis of Cancun.
Guest facilities at the resort include an oceanfront infinity pool, day spa, fitness centre, kids club and three restaurants.
Wyndham says the launch of the brand comes in response to growing demand from independent owners of luxury properties to find established partners to access distribution support and access to a recognised loyalty scheme, whilst retaining their own localised sub-branding.
Wyndham Hotels and Resorts CEO, Geoff Ballotti, says the introduction of the Registry Collection builds out from the company’s recent acquisition of the Travel + Leisure Co portfolio, which included 200 high-end fractional resorts.
“Registry Collection Hotels now fill an important space at the upper end of the Wyndham Hotels & Resorts portfolio, allowing us to very selectively provide support to independent hoteliers around the globe who meet the highest standards of luxury service and accommodations,” Ballotti added.
Members of the Registry Collection are handpicked properties which offer spectacular experiences in incredible destinations, Wyndham says. Each property is marked by “unmistakeable individuality” along with thoughtful design and luxury level service.
“We are truly excited about the renewed potential of the global travel, leisure and lifestyle industry, as the world rejoices and reunites after more than a year of lockdowns and restrictions,” said Travel + Leisure Co CEO, Michael Brown.
“[The] Launch of Registry Collection Hotels is a natural evolution for Wyndham Hotels & Resorts, building on the brand’s iconic heritage and global network,” he added.