Ovolo Hotels has launched a new ‘By Ovolo’ sub-brand in an effort to re-emphasise the boutique nature and innovative design of the properties that sit beneath it, relaunching one of its existing properties under the new moniker.
The former Ovolo Inchcolm has now been renamed as ‘The Inchcolm By Ovolo’, with the company saying the change as highlighting the Neo-Georgian character the hotel offers, from its characteristic heritage finishes to subtle 1920s undertones. The brand shift will also allow the company to introduce indulgent new experiences for guests to enjoy during their stay.
“Think a 1920s Paris salon where Gertrude, Ernest and Pablo would comfortably rub shoulders while sharing trailblazing ideas,” said Ovolo Group Managing Director, Dave Baswal.
“From the moment guests set foot into the lobby of the all-suite boutique hotel, they are transported to another time and place where prestige and lushness reigned.
“The Inchcolm is the clandestine gem that history lovers, art lovers and just lovers in general are looking for,” he added.
The property rebranding aims to take guests deep into the history of the building, back to its original construction in 1880 by local surgeon, Dr John Thomson, which was converted 20 years later into a medical practice. Dr Thomson’s socialite wife Marie was a well-known identity of the time, who as an original resident of the building, hosted renowned parties with free-flowing martinis.
In honour of this, The Inchcolm by Ovolo has replicated Martini Hour, in tribute to Marie Thomson. Guests booking direct will receive a free martini during this daily social soiree, with their rooms also featuring an exclusive sweets bar, WiFi and access to the hotel fitness centre.
The martini menu available to guests also includes The Inchcolm Martini, which feature Ketel One Vodka, Sipsmith London Dry Gin, Fennel infused Dry Vermouth Orange Bitters and Olive Juice. Another option is the Cucumber Rose, with ingredients including Cucumber infused Tanqueray Gin, Marie Brizard Elderflower, Rosewater, Prosecco, Cucumber ribbon and rose petal.