The Australian debut of Best Western’s arty and crafty lifestyle brand, Aiden, has been confirmed for mid-2021, the company has announced.
Aiden by Best Western Darling Harbour, exclusively revealed by HM last year, will feature a variety of contactless tech options to complement a guest’s stay, with each of the property’s 88 rooms to feature a Nespresso coffee pod machine, Dyson hairdryer and customisable lighting with pre-set bio-adaptive settings to ensure guests can settle in quickly.
VIDEO: Check out this special video inside the new Aiden ahead of its launch
Other comfort measures will include a pillow menu, meditation and white noise channels, double-glazed windows, blackout blinds, wall-mounted television with Chromecast, while some rooms will also feature a private balcony with views to Darling Harbour and the city skyline. Bathrooms will be stocked with Rituals bathroom amenities.
Facilities on-site will include a combined lobby, bar and café on the ground floor, 24-hour reception, self-service kiosks and digital room keys.
What will stand out for guests of the new Aiden are the menagerie of hand-painted wall murals designed by award-winning Australian artist, Jessica Le Clerc, which feature above bed heads in each room. On a larger scale, Le Clerc has also created a massive 25-metre high wall mural which is tucked away and visible only from a few rooms, making something of a private art exhibit for a select few guests.
Nicolas Chen from IHHL – hotel owner and Aiden brand creator – said he was looking forward to the long-awaited opening of Aiden Darling Harbour.
“Aiden Darling Harbour will be a neat little package of all the must-haves for a great Sydney stay, whether you’re in town for business, celebrating an anniversary, seeing a show at the many nearby entertainment venues, or simply enjoying a city getaway or staycation,” he said.