Virgin founder, Sir Richard Branson, said he is hopeful Virgin Australia can emerge from voluntary administration as a stronger and more sustainable business.

In an open letter to over 70,000 people in 35 countries who are working in Virgin companies, Branson said over the 50 years he has been in business, “this is the most challenging time we have ever faced” and Governments across the world needed to support many of those staff working in the travel industry, including Virgin Atlantic and Virgin Australia.

“The brilliant Virgin Australia team is fighting to survive and need support to get through this catastrophic global crisis,” he said.

“We are hopeful that Virgin Australia can emerge stronger than ever, as a more sustainable, financially viable airline.

“If Virgin Australia disappears, Qantas would effectively have a monopoly of the Australian skies [and] we all know what that would lead to,” Branson said.

Virgin Group owns 10% of Virgin Australia and 51% of Virgin Atlantic, for which Branson has called on the UK Government to support.

“Together with the team at Virgin Atlantic, we will do everything we can to keep the airline going – but we will need government support to achieve that in the face of the severe uncertainty surrounding travel today and not knowing how long the planes will be grounded for,” he said.

In the open letter, which can be read in full here, Branson said these were most certainly unprecedented times and Virgin was doing all it could to ensure to branded-businesses and charities across the world could survive.

“It is hard to find the words to convey what a devastating impact this pandemic continues to have on so many communities, businesses and people around the world,” he said.

“From a business perspective, the damage to many is unprecedented and the length of the disruption remains worryingly unknown.

“When this crisis passes, as it eventually will, the world will be very different to the one we are used to,” Branson said. “I know we will come out stronger and kinder to each other as a result.”

James Wilkinson

Editor-In-Chief, Hotel Management