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SureStay – the fastest growing hotel brand since its launch in 2016

BWH Hotel Group (BWH), comprises three brands namely Best Western Hotels & Resorts® WorldHotels Collection® and SureStay Hotel Group®.

SureStay recently reached a significant milestone, with 300 active hotels worldwide, including six in Australasia across NSW and WA.

Leading the premium economy segment, SureStay is one of the fastest growing hotel brands worldwide and is soaring in popularity amongst travellers and hotel developers alike.

The Emerald Room, Hospitality Geraldton, SureStay Collection by Best Western in WA

SureStay has already become a trusted and respected accommodation option among travellers, boasting average Google and TripAdvisor ratings of close to 4.0. and offering consistent and quality levels of comfort, cleanliness and a service guarantee – all at an affordable price.

David Kong, President and Chief Executive Officer of BWH, says “BWH Hotel Group has evolved into a global powerhouse, offering vibrant brands in every chain scale segment from premium economy to luxury.”

“SureStay Hotel Group is the latest example of how our iconic brand is at the forefront of delivering innovative travel solutions to guests and developers alike. In just a short space of time, SureStay has experienced tremendous growth around the world and is reaching exceptional levels of guest satisfaction. SureStay has solidified BWH as a global leader in the premium economy segment, and we look forward to its continued growth and success.”

SureStay Hotel by Best Western Blue Diamond Motor Inn in Dubbo NSW awaits your visit


BWH Hotel Group Australasia already has six hotels within its SureStay and soft brand “SureStay Collection by Best Western” portfolio in Australasia and is set for further growth.

Managing Director, BWH Australasia Graham Perry says the brand is perfectly suited to the Australasian travel landscape, offering guests essential comforts and exceptional value and offering developers a vibrant new brand backed by Best Western’s 70 years of hospitality experience and know how.

“The SureStay portfolio assures our guests of the quality of customer service they’ve come to expect from the Best Western brand and our associated properties,” says Perry. “SureStay branded properties benefit from our sales and marketing expertise, our exceptional revenue management capability plus a suite of other support functions.”

“We’re exploring numerous development opportunities to expand the world’s fastest growing accommodation brand to and within other communities within Australasia”.

SureStay Hotel by Best Western Karinga Motel, Lismore NSW

“Considering the current crisis and the impact of the quadruple whammy of drought, fires, floods and the Coronavirus, there’s never been a better time to safely hitch an independent wagon to a trusted national and globally renowned brand to drive incremental business and all at an affordable price.”

For hoteliers and developers who are interested in more information about the SureStay brand in Australasia, check out the BWH Hotel Group development site, or call +61 (2) 8913 3300 to speak with the development team.

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