Claire Haigh has been hired by Accor to lead the company’s Communications division for the Pacific region, the company announced this week.
In her new role, Haigh will lead the department from its Sydney regional headquarters and drive communication strategies for nearly a dozen brands operating in Australia, New Zealand and the Pacific region, along with Accor Vacation Club and respective loyalty divisions.
Haigh joins from Pernod Ricard, where she served as Global Communications Director for the winemaking division, which included a portfolio of champagnes and spirit labels.
Accor Pacific Chief Operating Officer, Simon McGrath, said Claire’s passion and expertise for how communications can drive business results made her an excellent fit for the organisation.
“Accor are leading the future of tourism and hospitality, they have a phenomenal portfolio, and they are playing an active role in giving back to the planet and community via its Planet 21 programme, the Accor Community Fund, and Inclusion and Diversity initiatives,” Haigh added.
“I look forward to collaborating with the teams across the business to deliver outstanding work, and I will be focused on growing brand value and visibility to support growth.”