Nightlife brand Hyde has launched its third venue in Australia, with Sydney’s Hacienda Bar pulling back the curtains late last week on its rebranded and redesigned look and kicking off its next iteration with a stylish party.
More than 170 guests packed the bar, which overlooks Circular Quay and the Sydney Harbour Bridge from inside the Pullman Quay Grand Sydney Harbour, to enjoy free-flowing champagne and sights including Ferraris and super yachts parked outside.
Guests were entertained by international DJ, Havana Brown, with PR queen and Accor X sbe lifestyle ambassador, Roxy Jacenko, hosting the soiree amidst a collection of high-profile television and entertainment personalities.
Hyde Sydney aims to recreate the atmosphere and energy of 1950s Miami beach clubs. Modifications made from its previous existence include an expansion of available seating areas and a greater focus on table service. The brand’s newest opening follows its debut earlier this year on the Gold Coast followed by the opening of its second location in Perth as part of The Adnate.
Sbe Entertainment Founder, Sam Nazarian, said he was very excited to see the brand growing strongly in Australia under Accor’s tutelage.
“I want to thank Simon McGrath and his team for their continued trust in us and the incredible work they have done to launch Hyde in Australia. This is just the beginning of our international expansion of our brands globally in collaboration with our partners at Accor.”
“Hyde will bring a new level of energy, excitement and sophistication to Sydney’s sought-after CBD nightlife, creating a new era of hospitality for domestic and international guests,” added Accor Pacific Chief Operating Officer, Simon McGrath.