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Brady Hotels ready with second Melbourne hotspot

Bathrooms at the new Brady Hotels Jones Lane feature black marble.

Helping visitors discover Melbourne’s theatre district, hidden bars and cafes, laneways and shopping is the focus for the new Brady Hotels Jones Lane – the city’s newest boutique luxury hotel which is applying the finishing touches ahead of its official opening on 01 August 2019.

At 21 storeys in height, the $32 million hotel was developed by SJB, Peddle Thorp Group and Brady Construction. The hotel offers 153 rooms including four studio apartments, which offer induction cooktops aimed at the extended-stay market.

More than half of the rooms offer a balcony and all offer open-able windows. Rooms benefit from floor-to-ceiling windows, black marble bathrooms and 40-inch smart televisions.

A ground-floor café, 24-hour reception and room service, two garden terraces, fitness centre, self-serve laundry and bicycle storage complement the hotel’s facilities.

The hotel has done away with uniforms for guests, with Group General Manager, Robert Moore, saying this will allow each member of the team to express their individual personality while maintaining high levels of customer service.

“We have got rid of the conventional check-in desk – instead welcoming guests into an open plan lobby that has a more friendly and inviting feel,” he said.

“Another Jones Lane point of difference is not having mini bars in the rooms, a decision based on our guests’ preference to BYO rather than pay $6 for a dusty packet of chips.

“We’re short walking distance to several convenience stores, supermarkets and bottle shops, so it makes sense to do away with the minibar and provide more fridge space and cooking equipment.”

Located on Little Lonsdale Street near Jones Lane, the new property is the group’s second hotel following the 2014 opening of its 146-room Central Melbourne location.

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