Astral Tower and Residences at The Star Sydney will be rebranded to The Star Grand Hotel and Residences Sydney following a $100 million renovation and refurbishment at the property, the entertainment giant announced today.
Effective May 9, the mixed-use development will adopt the new brand to align itself with other similarly-named properties in The Star Australian portfolio on the Gold Coast and soon, in Brisbane.
Works carried out on the property included a redesign of the 309 hotel rooms with new marble bathrooms installed alongside upgraded furnishings. Similar work was also completed on the 132 one, two and three-bedroom residences.
“The name change will play an integral role in our transformation, with the refurbishment of our existing facilities and future developments serving as a catalyst in providing new standards of excellence and guest services that The Star brand represents,” the company said.
The move comes in line with the unveiling this week of a brand new $22 million foyer and lobby at The Star’s Pyrmont entrance aimed at revolutionising the guest arrival experience.
Central to the new layout is an indoor light and interactive digital art foyer featuring a 25-metre long 8K resolution crescent-shaped screen which will display the works of prominent and upcoming Australian artists, animators, cinematographers and university students emerging on the art scene. The system encourages guest interactivity by reacting to the real-world and the movement of the guest. A dazzling ‘Aquatique’ artwork made up of falling water has also been installed in the lobby.
The Star Sydney Chief Operating Officer, Dino Mezzatesta, said the new ‘Grand Foyer’ is part-light, part-water and part-digital art gallery.
“Inspiration behind the artworks was drawn from The Star’s proximity to the busy Sydney Harbour shoreline – and the constant ebb and flow of human activity within the Pyrmont area.
“The integration of Aquatique, LED screens, lasers, lighting and live performances is a world first for an entertainment precinct,” he added.