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IHG to bring lifestyle voco brand to Hunter Valley

Rooms at Kirkton Park Hunter Valley will be given the ‘voco touch’ via aesthetic upgrades.

New South Wales will welcome its first voco branded property and IHG’s fourth in Australia when the marque is applied to the Kirkton Park Hunter Valley resort in the state’s premier wine region.

Currently operating and marketed under its own name, the move will see the resort rebranded to fit under the voco banner, while a small number of aesthetic adjustments will take place in order to better align the resort with its new branding.

Kirkton Park Hunter Valley, located in Pokolbin, is one of the original resorts established in the Hunter Valley region and offers 70 rooms. Multiple restaurants and bars, tennis courts, billiards room, indoor swimming pool, library, sauna, spa and fitness centre add to the facilities on offer to guests. InterContinental Hotels Group took over the management of the property in June 2017.

As part of the rebrand, voco hallmarks such as ‘Come on in’, ‘me time’ and ‘voco life’ will be installed at the property in the form of new colour schemes and furnishings under the guidance of interior designer Greg Natale.

Voco Kirkton Park Hunter Valley will adopt IHG’s sustainability focus through a paddock-to-plate culinary mindset. The hotel will upgrade its vegetable garden, install a 100 KW solar panel farm to power the resort, eliminate or reduce plastic usage where appropriate and applicable and install sustainable in-room amenities and shower concepts. The resort will also integrate a small animal population to minimise food waste.

Guests will be able to engage with this sustainability focus by opting to help collect their own eggs, help staff feed the aforementioned animals and accompany the chef into the vegetable garden to learn more about the growing and preparation process.

Voco is the newest brand from InterContinental Hotels Group, launched in June 2018 and making its debut on the Gold Coast in November of the same year.

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