Primus Hotel Sydney has launched Club Primus, an all new rewards program that offers members a number of benefits across its dining and luxury accommodation offerings.

Costing $285, the program was purposefully-designed using guest insight and feedback, and aims to further reward members with pre-sale access to events within the hotel which will be released further this year.

Club Primus offers will benefit from: one complimentary room night and buffet breakfast at The Wilmot upon purchase; up to 50 per cent off dining all year round; 20 per cent off beverages at all participating outlets; 15 per cent off the best available rate all year round; two complimentary bottles of selected wine vouchers; a poolside celebration offer with 15 per cent off the total bill; and exclusive referral benefits.

Commenting on the new initiative, Primus Hotel Sydney GM Daniel Muhor said: “Club Primus is all about returning to the heart of true hospitality. We take tremendous pride in understanding our guests and offering the heights of luxury and value – every time, every where. Club Primus is redefining the traditional Club model and we hope it is only the starting point to creating lasting memories with Primus.”

Members and their guests can also indulge with award-winning experiences in:

The Wilmot: Primus’ high-end dining offering with seasonal menus across breakfast, lunch and dinner. Lead by Executive Chef Daniel Menzies, the team of inspired chefs will launch a series of all-new winter experiences in June.

Lobby Bar: whether it’s a signature Espresso Martini served with a side of liquid nitrogen or high tea with a twist brought to life with exciting partners, the Lobby Bar is home to innovation in the heart of the hotel.

Level Seven: now opened every Thursday, Friday and Saturday, Level Seven will transport guests to a rooftop midtown oasis complete with a 20-metre lap pool and an extensive cocktail menu for an afternoon spent lounging in the last of the May rays.