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AHICE: AccorHotels signs new Brisbane hotel

AccorHotels has entered into an agreement with developer Traders in Purple for a $15 million new build hotel, The Sebel Brisbane Margate Beach, which will open its doors to guests in May.

Announced today (04 May) at the 9th annual Australasian Hotel Industry Conference and Exhibition (AHICE) in Melbourne, the beachfront hotel will feature 58 spacious and elegantly decorated studio rooms, each of which features a separate dining area and balcony.

The hotel will also have an onsite a bistro and bar, while business guests will be catered for by the hotel’s conferencing facilities and rooftop entertainment space.

AccorHotels General Manager – Franchise Australia,Danesh Bamji, said AccorHotels was thrilled to partner with Traders in Purple to bring another iconic Sebel property to Queensland.

“The Sebel is a well-established brand, known and loved by guests for its high quality and stylish apartments,” he said. “The new hotel will showcase The Sebel’s brand signatures including inspiring décor coupled with warm service to make guests feel welcome throughout their stay.”

Traders in Purple CEO, Brett Robinson, said, “We’re delighted to be partnering with AccorHotels through The Sebel brand to deliver superior boutique accommodation, dining, conference and wedding amenities while also leveraging Margate’s lifestyle experience with sandy beach access and wellbeing guest experiences.

Moreton Bay Regional Council Mayor, Allan Sutherland, welcomed the announcement and said the project reinforced Moreton Bay’s growing reputation as a destination for travellers and its thriving $1.78 billion tourism, hospitality and accommodation industry.

“More than 2.9 million people visit the Moreton Bay region each year, and the new Sebel at Margate will unlock new accommodation opportunities for visitors to stay and experience all that our region has to offer,” Mayor Sutherland said.

“A project like this demonstrates the strong level of investor confidence in Moreton Bay and is the reason why council continues to invest in major economic development and tourism opportunities like the Redcliffe Peninsula Line and the Mill at Moreton Bay PDA and university precinct.

“Importantly, this project adds to our region’s bustling $1.78 billion tourism, hospitality and accommodation economy and the more than 12,700 people it employs.”

The Sebel Brisbane Margate Beach will be a 4.5 star hotel and will become the seventh property to operate under The Sebel brand in Queensland, including other hotels located in Brisbane, Maroochydore, Noosa, Palm Cove, Pelican Waters and Twin Waters.

The Sebel Brisbane Margate beach will be located on the corner of McCullouch Avenue and Margate Parade and is easily accessible from Brisbane’s CBD and only a short distance from Brisbane Airport.

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