Frasers Hospitality, a member of Frasers Property Group, is kicking off its 20th anniversary celebrations with a promotional campaign to celebrate the milestone occasion.

Up for grabs are 20 Golden Tickets worth 20,000 Fraser World points each, which can be used to redeem for free stays.

One lucky winner will also walk away with a Grand Golden Ticket, which comes with 20 free nights and USD$20,000 in cash.

Themed ‘A World of Thanks’, the promotional campaign is Frasers Hospitality’s way of expressing its gratitude towards guests for their loyalty over the years.

From only two properties in 1998 to more than 150 properties in 2018, the award-winning hospitality brand is now in over 80 cities worldwide.

“We have shown agility in overcoming the numerous challenges over the last 20 years to become a key global player in the hospitality industry,” said Frasers Hospitality CEO, Choe Peng Sum.

“Whether it was opening new properties during the Asian Financial Crisis and later the SARS outbreak or taking the brand out of Singapore into new markets, my team was in step with me at every turn.

“Together we opened in Manila, Seoul and London in 2002 before going to Shenzhen in 2004 and expanding to more cities. Our staff, corporate clients and partners have been so integral to the strength of our brand, and we couldn’t have done this without them.

“As we kick off our 20th anniversary celebrations, we want to share our joy and success with all our guests and thank them for their support throughout the journey. Looking ahead to the next 20 years, we will stay responsive in meeting their evolving needs by creating memorable experiences,” Choe said.

From now until 28 June 2018, guests who book directly with Frasers Hospitality will automatically qualify for the 20th Anniversary lucky draw. Twenty guests will stand a chance to win Golden Tickets worth 20,000 Fraser World points each, which can be converted into free stays at Frasers Hospitality properties worldwide, giving guests the chance to create new #FraserMoments. The lucky draw will also culminate in a Grand Golden Ticket winner, who will walk away with 20 free nights as well as USD$20,000 in cash.

In addition to the draw, the campaign includes:
-A World of Thanks with 20% More Value – Fraser World members will earn an additional 20% Fraser World Points when they book a stay with Frasers Hospitality from 28 March to 28 June 2018. Guests can also redeem free stays using 20% less Fraser World Points from 28 March to 31 December 2018; and
-F&B and Guest Service Vouchers – Guests will receive 20% off vouchers for various F&B and guest services at selected Frasers Hospitality properties worldwide.

James Wilkinson

Editor-In-Chief, Hotel Management