Shangri-La Hotels and Resorts and Taj Hotels Palaces Resorts Safaris’ loyalty alliance programme has been named Best Loyalty Partnership at Flightglobal’s 10th Loyalty Awards.
The initiative was commended for its guest proposition offered by the ‘Warmer Welcomes’ hospitality alliance, which allows Shangri-La’s Golden Circle and Taj’s InnerCircle members to earn and redeem preferred loyalty currency at the more than 200 hotels managed between the hotel groups.
Shangri-La’s Vice President Loyalty & Partner Marketing, Wee Kee Ng, said: “It’s an incredible honour to have ‘Warmer Welcomes’ recognised by Flightglobal. By merging global strategies, Shangri-La and Taj are able to offer over six million loyalty members new experiences and the benefits most important to them, while in the care of any of our hotels in over 131 destinations.”
“We sincerely appreciate the recognition and encouragement that this award has given to our team”, added Ryan Pais, Associate Vice President Customer Relationship Management, Taj Hotels Palaces Resorts Safaris. “Warmer Welcomes has helped drive deeper engagement with our valuable guests by providing them with seamless benefits and opportunities to earn and redeem points across our iconic hotels.”