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Radisson Hotel Group unveils new Rewards program

The newly rebranded Radisson Hotel Group (RHG) has introduced a refreshed loyalty program, Radisson Rewards, replacing Club Carlson.

Unveiled at the International Hotel Investment Forum (IHIF) in Berlin, Germany this week (Mar 5), Radisson Rewards will align with the hotel group’s new corporate identity and will make it easier for members to associate their benefits with all brands and initiatives, according to RHG.

The company says the updated program comes with some exciting enhancements including making status more accessible for members. All current members account numbers and point balances remain the same.

“Embedding the Radisson name into the heart of our program, will help us instantly boost the global brand awareness of our loyalty program. Radisson is a name that’s instantly recognizable, respected and stands for award-winning, innovative hospitality,” said Eric De Neef, Executive Vice President and Global Chief Commercial Officer, Radisson Hotel Group.

“Our refreshed program will serve as a powerful driver of our commercial and brand awareness strategy, and build a stronger relationship with our members.

“The Radisson affiliation across the entire global brand portfolio and all markets, will ensure that our members worldwide can easily associate their rewards with the hotels where they earned their valuable points,” De Neef said.

With more than 1,100 hotels in operation worldwide, members of the Radisson Rewards program enjoy member only rates, access to exclusive benefits including room upgrades, early check-in/ late check-out, and points towards free nights across these Radisson Hotel Group hotels: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn and Suites by Radisson.

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