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Mantra Group reports surge in bookings from revamped loyalty program

Mantra Group has taken a personalised approach to its new guest loyalty program resulting in more than AUD$10 million worth of bookings in its first six months.

Mantra+ replaces the Group’s former Club. CuSoon program and, according to Mantra Group’s Chief Operating Officer Tomas Johnsson, the success in Mantra+ lies in personalised value.

“Mantra+ is part of a broader strategy to transform our marketing initiatives to a highly personalised, digitally-led execution underpinned by a hospitality experience with a warm service delivery,” Johnsson said.

He said since the program was launched in March, there has been an uplift of loyalty club bookings of more than 639 per cent.

“Part of our quest towards being Australia and New Zealand’s favourite accommodation provider is offering Mantra+ loyalty program participants great value and membership benefits as well an excellent experience at all of the properties across our brand portfolio,” Johnsson said.

Mantra+ member benefits include access to exclusive rates, a Mantra+ price promise (where if members happen to find a better deal, they beat it by 5 per cent), free WiFi, late check-out, a free drink from the bar or restaurant, dedicated phone line and discounted food and beverage.

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