Carlson Rezidor Hotel Group has signed the Radisson Red Kuala Lumpur City Center in Malaysia with Masteron Sdn Bhd.

The 166-room new build hotel is strategically located 800 meters from the iconic Petronas Twin Towers and was announced at the HICAP (Hotel Investment Conference Asia Pacific) Conference in Hong Kong this week.

With this signing, Carlson Rezidor Hotel Group will introduce Radisson Red, an ageless Millennial mindset brand, to the Malaysian market.

The new property will be situated within Kuala Lumpur’s Golden Triangle, in one of the last remaining areas of the city to be re-developed, and will respond to a local need for increased supply in the select service segment.

“We are delighted to welcome our new partner in Malaysia, where we will develop a property at the heart of the regional powerhouse of Kuala Lumpur,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.

“This deal will grow our presence at the center of the country’s exciting economic growth story, and in one of its top tourist destinations. Malaysia is increasingly becoming a key market for us in Asia Pacific,”

Radisson Red is Carlson Rezidor’s upscale Lifestyle Select brand, which appeals to the millennial-minded traveler. It offers guests a non-traditional stay experience that combines work and play, and is inspired by design, art, music and fashion. At the same time, the brand offers developers and property owners a lower per-key cost than a traditional upscale hotel, through a multi-functional approach and more efficient space planning, which significantly reduce construction and operating costs, while driving higher margins.

Dato’ Choy Wai Hin, executive director, Masteron Sdn Bhd said: “Carlson Rezidor has the right brands, an excellent reputation and deep expertise. We are confident that our partnership will deliver strong returns on our investment.”

Radisson Red Kuala Lumpur City Center is a 166-room new build hotel located in the heart of Kuala Lumpur, close to a number of shopping complexes as well as several office towers including the Petronas Towers. Spanning 27 floors, the property will feature Radisson Red elements including beverage outlets such as Ouibar, and will also offer Meet-Event rooms with a view over the Petronas Twin Towers. The hotel will include a roof-top swimming pool and gym with undisrupted views over north Kuala Lumpur and Genting Highlands.

“The Asia Pacific region remains the most promising and energetic growth region for Carlson Rezidor, and we see a strong trajectory over the coming years,” Kirschke said.

“The efforts we have put in to the business here have allowed us to realize results both qualitatively and quantitatively, and we are in a good position to double our portfolio size in the mid-term, through anchor markets as well as portfolio deals. We only see our commitment to the region growing,” he said.

China represents a particular regional highlight, with Carlson Rezidor’s unique legacy in the market developed over 20 years – a legacy based on international proficiency, service ethics and sophisticated management systems. The group’s China footprint includes Beijing, Chongqing, Libo, Liuzhou, Shanghai and Wuxi, where Carlson Rezidor has 13 hotels spread across the city. Momentum is strong in China and investor support remains robust for the core Radisson brand, with several openings planned for 2017.

Across Asia Pacific, Carlson Rezidor has 107 hotels in operation and 88 more under development.

James Wilkinson

Editor-In-Chief, Hotel Management