Sebastien Bazin
Sebastien Bazin AccorHotels
Sébastien Bazin

AccorHotels has posted strong 2015 numbers, with revenue up 2.3% to €5,581 million, EBIT up 10.6% to €665 million and net profit up 9.4% to €244 million.

“AccorHotels delivered an outstanding performance in 2015: growth in revenue, a big improvement in earnings and a more robust financial position,” said AccorHotels’ Chairman and Chief Executive Officer, Sébastien Bazin.

“The momentum driven by the strategic, operational and cultural transformation and the quality of the performance and motivation of our teams are clearly producing results in all of our businesses.

“AccorHotels is moving forward, driving its growth and focused on the future.

“In an extraordinarily volatile global economic context, and at a time when the hospitality industry is reinventing itself, the opportunities available are numerous and the Group’s objectives for 2016 are clear: strengthen our position as the world’s leading hotel operator, and continue to significantly improve our operational and financial performance,” he said.


Bazin said key 2015 highlights for AccorHotels included:
-Strong growth in Europe and in emerging markets;
-HotelServices: sound growth, rollout of the digital plan and launch of the
AccorHotels marketplace open to independent hotels;
-HotelInvest: strong improvement in performance, with restructuring continuing at a rapid pace (93 hotels, plus 12 hotels sold to Huazhu in China in January 2016); and
-Record development of 36,172 rooms (229 hotels)

Strategic transactions in 2015-2016 included:
-Announcement of the acquisition of the Fairmont Raffles Hotels
International Group;
-Closing of the partnership agreement with Huazhu (China Lodging); and
-Announcement of the creation of a new franchisee bringing together
85 hotels in Europe.

Pullman Maldives Maamutaa Resort

Consolidated 2015 revenue amounted to €5,581 million, up 2.9% at constant scope of consolidation and exchange rates (like-for-like), and up 2.3% as reported. The increase resulted from healthy growth in most of the Group’s key markets: Mediterranean, Middle East, Africa (MMEA, +7.9%), Asia-Pacific (+5.4%) and Northern, Central and Eastern Europe (NCEE, +5.0%).

AccorHotels said priorities for 2016 included:
-Complete HotelInvest’s transformation plan;
-Successfully continue to implement all of the digital plan programs and speed up the development of the marketplace;
-Consolidate the group’s development pipeline to keep up fast and profitable expansion;
-Capitalise on improvement drivers, particularly through food and beverage and purchasing; and
-Continue to revamp the group’s management culture.

James Wilkinson

Editor-In-Chief, Hotel Management