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Exclusive: Starwood signs new-build Sheraton in Adelaide

Starwood Hotels and Resorts Worldwide has just announced plans to debut its iconic Sheraton brand in South Australia with the signing of the Sheraton Adelaide.

Owned by the Makris Group, South Australia’s largest privately owned retail property group, Sheraton Adelaide will form the centrepiece of a mixed-use development including luxury residential apartments, office and retail space located at 88 O’Connell Street.

Slated to open in mid-2019, Sheraton Adelaide further expands Starwood’s growing presence in the South Australian state capital and, following the recent signing of Aloft Adelaide, brings another internationally branded hotel to the city.

“Starwood’s second hotel signing in Adelaide this year further demonstrates our robust pipeline and growing footprint in Australia and the Pacific region,” said Sean Hunt, Regional Vice President, Starwood Hotels & Resorts, Pacific.

“As one of the most global brands in our portfolio, the Sheraton brand continues to experience accelerated international growth.

“Our recently announced Sheraton 2020 10-point vision will see us add more than 150 new hotels by the year 2020 across the globe, and the signing of Sheraton Adelaide is an important step in building that momentum here in Australia.”

Hotel Perspective 2

Sheraton Adelaide Hotel will offer 160 modern guest rooms and two dining venues along with a range of leisure facilities, including a state-of-the-art fitness centre and indoor swimming pool. Business guests will enjoy a range of innovative work spaces and meeting rooms, including a 300-square-meter ballroom and a total of 700 square meters of function space, as well as an additional pre-function area.

“Sheraton Adelaide will be the new heart of O’Connell Street, providing a quality legacy for current and future generations,” said Con Makris, Executive Chairman for the Makris Group.

“The Sheraton brand is an ideal fit for the location and our overall vision; we’re delighted to welcome a brand that matches the stylish yet welcoming atmosphere we aim to create.”

Set to be an iconic development, 88 O’Connell Street includes the new Sheraton hotel and a 16-story apartment tower, along with a diverse mix of retail stores and restaurants, all spread over eight buildings linked by a piazza and gardens. The development will bring a new and dynamic environment for locals and visitors alike, to work, play and recharge amongst the sophisticated surroundings of North Adelaide.

“We’re committed to strategically selecting destinations and partners for our hotels that will positively reflect the brand’s values and offer favourable owner returns,” said Andrew Taylor, Director of Acquisitions and Development, Starwood Hotels & Resorts, Pacific.

“Starwood is known for its distinct and compelling lifestyle brands, and the new Sheraton Adelaide will further enhance the lifestyle and experience North Adelaide already offers.”

The signing was applauded by the Treasurer of South Australia, Tom Koutsantonis.

“We welcome today’s announcement, which is a clear vote of confidence in South Australia,” he said.

“The State Government’s investment in the redeveloped Adelaide Oval, Convention Centre and Riverbank Precinct is leveraging private investment in and around the city.

“We are well aware of the jobs and investment that the visitor economy brings to our State which is why our recent State Budget included an unprecedented AUD$35 million over two years to promote South Australia to key international and domestic markets and secure new major events and conferences.”

The signing of Sheraton Adelaide follows the recent announcements of key hotel signings for Starwood in the Pacific region, including Aloft Sydney Pitt Street, Aloft Adelaide, W Brisbane and The Westin Perth. With eight hotels currently in the pipeline, Starwood’s Pacific portfolio now includes 25 properties across six brands.

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