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Minor Group’s Avani brand to flag new Gold Coast development

AVANI Broadbeach Interior EDITED

Minor Hotel Group (MHG) is set to flag a new development on the Gold Coast under its Avani brand.

The AUD$150 million development known as The Beach Apartments Broadbeach on Queensland’s Gold Coast, when completed in late 2017, will become known as Avani Broadbeach Residences.

The project is being developed by industry-leading developers Anthony Moreton Group and Pryde Group, and is currently under construction with builder Brookfield Multiplex.

Scheduled to open in 2017 in advance of the XXI Commonwealth Games to be held on the Gold Coast in 2018, the 219-key Avani Broadbeach Residences will be located in the heart of one of the Gold Coast’s premier beach destinations.

“We are very excited to announce the expansion of our upscale Avani brand in Queensland and also to enter into this partnership with the highly respected Anthony Moreton Group and Pryde Group,” said Minor Hotel Group CEO, Dillip Rajakarier.

AVANI Broadbeach Poolside EDITED

“Avani Broadbeach is located in one of the Gold Coast’s most sought after tourist locations and the development is the perfect fit for Avani, showcasing contemporary style and design which perfectly complements the ethos of the brand.”

Avani Broadbeach Residences is well placed for guests to take advantage of Broadbeach’s most popular lifestyle and entertainment precincts, including the world-class Pacific Fair Shopping Centre, which is set to become Queensland’s largest, the Gold Coast Convention and Exhibition Centre, and Jupiters Casino.

Avani Broadbeach Residences is also conveniently located a short stroll from Broadbeach’s walking tracks and lush parklands, as well as the Gold Coast Light Rail tram network, connecting guests with the city’s key activity hubs, such as Surfers Paradise and Southport.

Leveraging the strengths of all partners to create the ultimate guest experience tailored to the location, Minor Hotel Group is fusing its fresh, modern philosophy and brand concepts with the developers’ overall master plan for a lifestyle-focused environment.

Created by DBI, design concepts in development include a tropical landscaped podium terrace, a resident’s lounge, meeting space and an al fresco bar and restaurant.

AVANI Broadbeach Residences EDITED

Launched by MHG in 2011, Avani Hotels and Resorts is a vibrant upscale hotel brand that offers relaxed comfort and contemporary style in city and resort destinations to guests who value the details that matter. Currently with a portfolio of 13 properties across 10 countries, MHG has plans to rapidly grow the brand across Asia, India and the Indian Ocean and in the Middle East.

“We are delighted by the opportunity to partner with Minor Hotel Group,” commented Tony Hazell, CEO of co-developer Anthony Moreton Group.

“There was overwhelming interest from experienced operators vying to acquire the right to manage the Beach Apartments, but we chose Minor Hotel Group due to its wealth of experience, and reputation in Asia and in the global hospitality market.

“This is a very exciting development in the evolution of The Beach Apartments which represents tremendous confidence in the Gold Coast market and reinforces a secure future for our apartment investors,” Hazell said.

Currently with an existing portfolio of 52 hotels under the Oaks Hotels and Resorts brand, Minor Hotel Group is strongly committed to further introduce, develop and expand its luxury hotel and resort brands throughout the Australia.

Minor International, the parent company of Minor Hotel Group also has a growing portfolio of restaurants throughout Australia including The Coffee Club, Ribs and Rumps, The Groove Train and Veneziano Coffee Roasters.

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